Carsten Pingel, VP of Commercial Strategy & Execution at Valtech, joined Henrik to discuss building an ironclad strategy, offering personalization, and mastering logistics to step up your D2C game. Carsten is an ecommerce veteran and shared his experience developing D2C strategies for FMCG brands like L'Oréal.
This was an immersive, open conversation with a live Q&A session! They focused on:
Luke Jonas, CCO at Nest Commerce, joined Marie-Claire to give us the knowhow on the role of creative in paid advertising, the rise of TikTok, and getting the most out of your marketing budget in 2022!